Server-Side Tracking vs. Pixel Tracking - Which is Better?
A variety of ecommerce companies are turning to server-side monitoring as a method to improve their information collection processes. While it calls for a lot more technical knowledge than regular GTM and might introduce added expenses, it can lead to better precision and even more dependable information
Pixel monitoring uses a piece of code to register conversions on your web site. It's very easy to set up and less susceptible to advertisement blockers.
1. Extra accurate data
The conventional technique of tracking conversions on an internet site, using pixels, is having difficulty with altering web browser personal privacy plans. This suggests that the data being sent to Google Ads, Facebook Business Manager and other platforms is much less precise than it needs to be.
Server-side tracking is a more protected choice that assists to bypass these limitations, as it's packed from your very own domain name and dealt with as first-party code, suggesting it's much less most likely to be influenced by advertisement blockers or various other security measures. This provides more accurate data and a more complete picture of user journeys across channels.
In addition, this type of tracking permits businesses to track conversions beyond the internet site, such as call and in-store visits, which can be difficult for pixel-based monitoring. This adaptability offers marketing experts extra possession over the information they send out, and makes it much easier to adhere to different data laws. It's additionally a whole lot much less prone to scams, as it's more difficult for fraudulent stars to adjust the system by modifying the postback URL.
2. Better control over data.
Server-side monitoring enables companies to collect and enrich information prior to sending it to third-party analytics/advertising platforms. This improves information efficiency and accuracy, which can help marketers make even more educated advertising decisions.
Typical pixel monitoring depends on JavaScript tracking codes that are placed in internet site site visitors' browsers. These tracking codes are often obstructed by ad blockers, which can result in information collection disruptions and incorrect outcomes. Server-side monitoring enables organizations to bypass these restrictions and offer exact, regular information that is less at risk to interference.
This type of monitoring also permits services to track conversions that take place beyond the site, like call and in-store purchases. This is important given that new personal privacy plans such as Apple's Intelligent Tracking Avoidance (ITP) limit the life span of cookie-based tracking pixels to 7 days. This is a crucial reason why S2S is extra reputable for businesses looking for to adapt to these modifications.
3. Less susceptible to fraudulence
Server-side tracking makes it possible for companies to manipulate data hauls before it gets to third party endpoints, enhancing security and personal privacy. This is especially essential as various browsers and systems increasingly alter just how LinkedIn Ads optimization they deal with cookies. As an example, in iOS 14, Safari will just supply first-party cookie data and will certainly not allow pixel-based tracking. Making use of server-side tracking, you can bypass these restrictions and remain to track conversions that happened outside of your web site.
On top of that, server-side monitoring enables you to capture individual information straight by yourself web servers. This eliminates dependence on third parties, which can be susceptible to violations and personal privacy offenses.
A server-side radar is a set of instructions that tells your web site's web server what occasions to videotape. This information is after that sent out to analytics tools like Google Analytics and Facebook Business. It's also utilized to activate event-based advertisements, such as retargeting. On the other hand, pixel monitoring is a different approach that uses a small item of code on your page to accumulate information from customers.
4. Less complicated to apply
Server-side monitoring is an information collection procedure that occurs on the site's own server, bypassing web internet browser constraints. This suggests that information gathered by the website/app is first sent to the server where it's refined and then sent to analytics tools like Google Analytics or Facebook Pixel.
The advantage of this strategy is that it lowers the range of data management and gives companies extra control over transmission, making it usually a lot more trustworthy. Consequently, it's less prone to information obstacles caused by points like a broken link or an energetic ad blocker being installed.
With OWOX BI's Server-Side Tracking, your organization can accumulate real-time conversion information similarly that you would with pixels or a cookie, but this is then passed straight to your advertising and marketing tools on the server. This permits you to have even more accurate information and assists guarantee compliance with personal privacy guidelines such as GDPR. Furthermore, it additionally stays clear of the tracking limitations enforced by web browsers and ad blockers.