Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A number of e-commerce businesses are turning to server-side monitoring as a method to improve their information collection processes. While it calls for much more technical knowledge than regular GTM and might introduce added costs, it can lead to greater precision and more reputable data
Pixel monitoring makes use of a piece of code to sign up conversions on your web site. It's easy to establish and less susceptible to advertisement blockers.
1. Extra accurate information
The conventional method of tracking conversions on an internet site, utilizing pixels, is having trouble with changing internet browser privacy policies. This suggests that the data being sent to Google Advertisements, Facebook Business Manager and other systems is much less accurate than it must be.
Server-side tracking is a much more secure choice that aids to bypass these restrictions, as it's packed from your very own domain and treated as first-party code, suggesting it's less likely to be influenced by ad blockers or various other protection measures. This offers a lot more exact information and a more complete picture of user journeys across channels.
Furthermore, this sort of tracking permits businesses to track conversions outside of the website, such as telephone call and in-store sees, which can be hard for pixel-based monitoring. This adaptability offers marketers more possession over the information they send out, and makes it much easier to follow numerous data legislations. It's also a lot much less prone to fraudulence, as it's more difficult for fraudulent actors to adjust the system by changing the postback URL.
2. Much better control over data.
Server-side tracking enables services to gather and enrich information before sending it to third-party analytics/advertising platforms. This improves information completeness and precision, which can assist online marketers make more informed advertising and marketing decisions.
Traditional pixel monitoring depends on JavaScript tracking codes that are positioned in web site visitors' web browsers. These tracking codes are often obstructed by ad blockers, which can cause data collection interruptions and unreliable results. Server-side monitoring enables services to bypass these limitations and supply exact, regular data that is much less vulnerable to disturbance.
This sort of tracking additionally allows services to track cross-device attribution tracking conversions that happen outside of the site, like telephone call and in-store acquisitions. This is very important since new personal privacy plans such as Apple's Intelligent Tracking Prevention (ITP) limit the service life of cookie-based monitoring pixels to 7 days. This is a key reason that S2S is more trustworthy for businesses seeking to adapt to these modifications.
3. Much less prone to scams
Server-side tracking allows services to control information hauls before it gets to 3rd party endpoints, boosting protection and privacy. This is especially vital as various internet browsers and systems progressively alter exactly how they take care of cookies. As an example, in iOS 14, Safari will only deliver first-party cookie information and will certainly not permit pixel-based tracking. Utilizing server-side tracking, you can bypass these limitations and remain to track conversions that took place outside of your internet site.
Furthermore, server-side monitoring enables you to record user information directly on your own web servers. This gets rid of dependancy on third parties, which can be vulnerable to breaches and privacy offenses.
A server-side tracking system is a collection of instructions that informs your internet site's server what occasions to record. This information is then sent out to analytics devices like Google Analytics and Facebook Business. It's likewise used to activate event-based advertisements, such as retargeting. In contrast, pixel monitoring is an alternative technique that makes use of a small piece of code on your website to gather information from users.
4. Much easier to implement
Server-side tracking is an information collection procedure that happens on the web site's very own web server, bypassing web browser constraints. This means that data gathered by the website/app is first sent out to the web server where it's processed and afterwards sent to analytics tools like Google Analytics or Facebook Pixel.
The benefit of this technique is that it lowers the scope of data administration and offers companies more control over transmission, making it typically a lot more reputable. As a result, it's less susceptible to information obstacles caused by things like a damaged link or an energetic ad blocker being installed.
With OWOX BI's Server-Side Monitoring, your service can accumulate real-time conversion information similarly that you would certainly with pixels or a cookie, but this is after that passed straight to your advertising and marketing devices on the web server. This allows you to have even more accurate data and assists make sure conformity with personal privacy guidelines such as GDPR. In addition, it additionally stays clear of the monitoring constraints enforced by internet browsers and ad blockers.